Why Write High Quality Articles?
Lately google made some changes to their rank algorithm, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, truck snow chain, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphones , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, quality article marketing is much better than plain link building. Say you’re building your own bogging network, for instance steel tarp, then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, now all we have to do is to give our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, for instance, reflective collar , good writing, interesting content, indexed and cached, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.